Our Portfolio: Below is a sampling of some of our more recent work. 
For additional samples in specific areas please contact us, we'd be happy to show you more...


Branding / Repositioning a Product Into a New Category - Oshkosh Designs

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Client Challenge:
Oshkosh Designs, a manufacturer of flooring inlays, wanted to reposition itself from a product-driven commodity supplier to a specialty manufacturer and high-end designer of artistic and emotionally appealing collections.

How We Delivered: After researching consumer insights and defining the target audience, we created a new logo, tagline, and overall image, which were incorporated into a new product design manual, and integrated awareness-building programs designed to shift perceptions about Oshkosh Designs. Bylined articles, speaking engagements, surveys, news releases, trade show enhancements, compelling photography, print advertising and DIY cable television demonstrations ensured maximum coverage.

Result: The client and consumers alike were basically, well, floored. Oshkosh Designs now occupies the "upscale floor designs" category and has substantially exceeded its annual business goals for the past three quarters.



Awareness Building, Recruiting New Residents to the Fox Cities - Fox Cities Chamber of Commerce

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Client Challenge:
The Fox Cities Chamber of Commerce & Industry needed to update marketing materials that could be used by the Chamber, as well as local businesses, to help recruit qualified candidates to the Fox Cities to work, live and raise their families.

How We Delivered: Ideas That Deliver executed a positioning study to identify the exact target audience we were trying to recruit to the area and which community attributes they deem most important when relocating to a new city. Through focus groups, one-on-one interviews, and internet and mail surveys, we gathered the necessary facts to create a piece that was on target with our audience and contained the quality-of-life information they seek.

Result: Thanks to striking new photography and testimonials from local residents, Ideas That Deliver created a high-impact pictorial book that showcases the Fox Cities and covers quality-of-life issues such as education, recreation, work, health care, safety, housing and cultural offerings. The publication has successfully piqued the interest of many potential area newcomers, and has been a vital tool that local employers include in packets of information they give to prospective employees.


In-Store Marketing, Integrating Brand to Sales Promotion - Kleenex Brand Tissue

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Client Challenge:
The Kleenex Brand Consumer Promotions team needed to integrate the new Kleenex Expressions Oval advertising campaign into volume-driven FSI and POP sales promotion programs.

How We Delivered: Ideas That Deliver first defined campaign objectives and identified the key elements to get the results needed for sales promotion. The Expressions Oval campaign was based on the visual equity of oval-shaped items and their relationship to the new oval packages. We used clever, attention-getting visuals and copy to tell the story of the new Expressions line.

Results: Kleenex selected multiple concepts to use in its Oval launch campaign at shelf and on free-standing displays nationwide. A two-sided shelf talker featured a different Expressions pattern on each side, and a third pattern was featured on a display.


Public Relations, Generating Media Placement Through Special Events - The Ariens Company

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Client Challenge:
The Ariens Company wanted to generate media coverage, as well as communicate its product superiority and company commitment to Northeast Wisconsin, by hosting an event for employees, elected officials and local media centered around the milestone of producing 2 million Sno-Thro machines.


How We Delivered: Ideas That Deliver created an event that generated a flurry of excitement. Centered on final product testing of the 2 millionth machine, the event included special guest speeches noting Ariens' contributions to its community's economy, along with an employee trivia contest in which the winners had the honor of donating a Sno-Thro to a local charity.

Result: The story was covered by seven regional newspapers, four TV stations and three radio stations. In the Milwaukee area, Ariens sales staff reported that Sno-Thro machines were "flying off the shelves, and it's not even snowing!" What's also cool is that the employee trivia contest enhanced company pride.

 


Community Support, Fund Raising and Generating Awareness - American Legion Baseball

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Client Challenge:
After 30 years of use, the American Legion Baseball (ALB) field needed major upgrades. The challenge was to generate awareness via media relations to support a $250,000 capital campaign, facility renovation and community goodwill toward a primary donor, with the renovated field to host the AAA State Baseball Tournament.

How We Delivered: Ideas That Deliver pitched a capital campaign for the renovation, with local contributors donating funds, labor and materials. We generated media interest with news articles, direct mailers, outfield banners, building signage and tournament programs. The ALB state tournament at the new field kicked off with a ceremony recognizing primary donors, and the championship game commenced with skydivers displaying our nation's flag.

Result: The project resulted in a $500,000 complex for players, fans and the community. The tournament, facility, and donors received substantial regional television, radio and newspaper coverage. An article written by Ideas That Deliver was published in two national magazines. Total coverage for six months after the event produced more than $25,000 in advertising equivalency.


Branding, Development of New Brand Communications Elements to Better Connect with Customers and Prospects - Strongwood Log Home Company

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Client Challenge: Develop communications elements for Strongwood that were more appealing to the end users they were prospecting. Existing collateral was outdated and did not represent the level and quality of homes Strongwood was capable of building, often keeping them out of the considered set of potential builders prospects were considering.

How We Delivered: Insights into the purchase behaviors of log home buyers revealed that the process of buying and building a log home took some time, often years. As potential buyers gather facts and qualify builders, the builders must appeal to the prospect with proof that they can bring the client's vision to reality and can guide them through all phases of the building process. This proof was built into both the content and visual elements of sales collateral, direct mail, and an interactive website where catalogs can be ordered, contact forms can be filled out, local dealers can be found, and tours can be scheduled.

Result: A multimedia upgrade that better represents the "Strongwood Experience." Strongwood will attest that their number of "at bats" has increased since the brand upgrade.


Corporate Sales Brochure- ABC Supply Company

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Client Challenge:
Sales collateral was needed in support of marketing communications efforts aimed at promoting ABC Supply as a leading supplier of exterior building products.


How We Delivered: Research identified that the key attributes contractors were looking for in a supplier were quality products, superior customer service, and on-time delivery. Collateral was developed with content supporting ABC's ability to deliver in these areas as the one-stop-shop industry leader.

Result: Targeted and relevant collateral used to support sales efforts with ABC's network of suppliers nationwide.


Dealership Sales Collateral - The Ariens Company

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Client Challenge:
Annual collateral development in support of dealership selling initiatives for the Ariens Snow and the Ariens and Gravely Lawn and Garden product lines.

How We Delivered: By staying in tune with the voice of customer data, key purchase attributes, and buying behaviors, collateral was developed that spoke directly to end users, with content and visuals that addressed the information we knew end users were looking for when purchasing a snow blower or lawn and garden tractor.

Result: Targeted and relevant collateral used to support dealership sales efforts, educate consumers, and essentially assist in closing on opportunities.


External Newsletter Development, Staying Top-of-Mind with Customers and Prospects - Greyne Custom Wood Company

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Client Challenge:
To develop a communications tool that can be utilized to keep Greyne top of mind with architects, designers, high-end builders and high-end consumers.

How We Delivered: Development of a quarterly newsletter that highlights new products, services, and innovations. Also communicates regularly on sustainability initiatives.

Result: A successful communications medium that keeps Greyne top of mind with customers and prospects. Currently transitioning to electronic version where we can track metrics, content approval, and forwarding to other prospects. The newsletter is also being utilized to build a database that can be used for more frequent email communications.


Print Advertising Development, Communicating Your Value Proposition Through Print Advertising - ACP

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Client Challenge:
To concept a print advertising campaign that supported existing corporate branding initiatives, focused on ACP's product line of decorative backsplash solutions. The product is a design-oriented product with a broad range of visual selections, and has the look of traditional tin-style backsplash but is much easier to assemble and will last much longer. Both messages needed to be communicated in the concept. Primary target audience was the female of the household.

How We Delivered: A print ad concept featuring a mother giving her young child a bath in the sink. We tied this emotionally appealing concept together with the headline, "If Only The Moments Could Last As Long"...referring to the backsplash product. We highlighted the broad range of design options at the bottom of the ad with the ACP logo. The "baby bath" concept also shows the product in use, as this is a situation that would put these backsplash products to the test.

Result: A print ad concept that is appealing to the target audience and communicates directly upon the production positioning and competitive advantage.


Corporate Identity - Strongwood Log Home Company

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Client Challenge:
Develop a new logo and corporate identity materials as part of the re-branding exercise outlined above.

How We Delivered: Customer and prospect insights revealed that the purchase decision making process when it comes to purchasing a log home was a "journey." We also revealed that Strongwood manages this "journey" for customers and prospects better than anyone in the industry. We developed a logo that shows a path winding to a log home. This path visually represents this journey uncovered in the research, and also doubles visually as the Strongwood "S." It was developed as an icon which someday will be able to stand alone in representing Strongwood after visual equity is built in the icon. A new identity package was developed which included logo, letterhead, business card template, fax template, and multiple sized mailing envelopes.

Result: A corporate identity with consistency across all mediums, and relevancy to Strongwood's value proposition that is communicated to customers and prospects.


Trade Show Booth Develoment - Buckeye Absorbent Products

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Client Challenge:
To develop a trade show booth for Buckeye Absorbent Products that supports current branding initiatives and can support multiple trade show booth sizes depending on the size of booth needed for a particular show.

How We Delivered: A easy to assemble trade show booth that utilizes a basic frame with banners that can be updated if and when required. The booth is built to adjust to multiple sizes depending on what is needed for a particular show.

Result: A trade show booth that can be utilized for national trade shows or smaller supplier shows done on a regional basis.